Erdem is one of designers who will be showcasing their fall 2013 collections at London Fashion Week. Take a peek at some of Erdem's hottest previous offerings!
Season after season, we're extremely thrilled to see what the four most important fashion weeks bring in terms of trends. So, we hardly wait to find out what the upcoming fall 2013 fashion will look like. With London Fashion Week already in sight, we are more than eager to discover what some of world's most renowned designers have prepared for us. And Erdem at London Fashion Week is definitely one of them.
Season after season, we're extremely thrilled to see what the four most important fashion weeks bring in terms of trends. So, we hardly wait to find out what the upcoming fall 2013 fashion will look like. With London Fashion Week already in sight, we are more than eager to discover what some of world's most renowned designers have prepared for us. And Erdem at London Fashion Week is definitely one of them.
“A clever person who probably cares little about seasons. She has a lot of conviction and marches to her own drum,” Erdem Moralioglu says about the ideal client. Color, optimism and oddities are the brand's main signatures, while the designer's purpose is to make a woman look beautiful creating unique items that don't necessarily follow trends as such. On his trademark piece, Erdem reveals that “hopefully pieces that are special and individual.”
The Canadian-born designer, who won numerous prestigious awards throughout his career, admitted he doesn't focus on what's sexy but he rather thinks of silhouettes and proportions. "I see each collection as a new chapter in the same book of her life," Erdem says. "It's a narrative, but she's still the same core girl: colorful, sweet, elegant and hopefully effortless."
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